20 Follow-Up WhatsApp Templates for Post-Trade Show Outreach

Imagine this scenario: you’ve just invested a significant amount of money in a booth at a bustling trade show. On the first day, you engage in meaningful conversations with 40 attendees, with 20 of them standing out as particularly promising potential clients or partners. Traditionally, many companies follow up with a generic email sent a week later. But by then, do those prospects still remember the specifics of your conversation? Research shows that a WhatsApp message sent the same day can lead to significantly higher engagement than an email or phone call days later. Staying in the flow with your prospects and keeping their interest warm is crucial. Here are 20 WhatsApp follow-up templates to help you maintain that momentum and set up calls to explore business opportunities together.

WhatsApp Template 1:

"Hi [Name], great chatting with you at [Event Name] today! Let's schedule a call to explore potential collaboration. When are you available?"

Why This Message Works for Sales Follow-Up:

• Personalization: Refers to the specific event and uses the recipient’s name, making it feel personal and relevant.
• Timeliness: Emphasizes that the interaction happened today, maintaining the momentum.
• Clear CTA (Call to Action): Directly asks for a call, making the next step clear.

Where to Use:

• Ideal for immediate follow-up with prospects who showed strong interest and where the conversation indicated potential collaboration.

Why Not:

• Might be too forward for leads who need more nurturing before committing to a call. Use it cautiously with lukewarm prospects.

WhatsApp Template 2

"Hello [Name], it was a pleasure meeting you at [Event Name]. I'd love to discuss how we can work together. How does a call this week sound?"

Why This Message Works for Sales Follow-Up:

• Politeness: Uses “pleasure meeting you,” which is courteous and professional.
• Open-Ended Timing: Suggests a call this week, giving some flexibility in scheduling.

Where to Use:

• Suitable for prospects who seemed interested but didn’t discuss specifics, allowing them to decide on a convenient time.

Why Not:

• The open-ended timing might lead to delays if the prospect doesn’t respond quickly. It lacks urgency.

WhatsApp Template 3

"Hi [Name], enjoyed our conversation at [Event Name]! Let's connect this week to discuss potential opportunities. When's a good time for you?"

Why This Message Works for Sales Follow-Up:

• Engagement: Highlights enjoyment of the conversation, creating a positive tone.
• Flexible Scheduling: Asks for their availability, respecting the prospect’s schedule.

Where to Use:

• Best for prospects who were enthusiastic but need flexibility in scheduling a call.

Why Not:

• If the prospect is very busy, they might delay responding due to the lack of a specific proposed time.

WhatsApp Template 4

"Hey [Name], fantastic meeting you today at [Event Name]. I'd love to chat more about [specific topic]. Can we set up a call?"

Why This Message Works for Sales Follow-Up:

• Specificity: Refers to a specific topic discussed, which shows attentiveness and relevance.
• Casual Tone: “Hey” and “fantastic” create a friendly, approachable tone.

Where to Use:

• Ideal for warm leads where a specific topic was a major part of the conversation and could lead to collaboration.

Why Not:

• Might be too casual for very formal or corporate prospects. Adjust the tone based on the audience.

WhatsApp Template 5

"Hi [Name], hope you enjoyed [Event Name]! Let's continue our discussion on [specific topic]. Are you free for a call this week?"

Why This Message Works for Sales Follow-Up:

• Follow-Up on Specifics: References a specific topic, making the message relevant and focused.
• Timeliness and Flexibility: Combines urgency with flexibility, asking for availability this week.

Where to Use:

• Great for prospects who engaged in detailed discussions about a specific topic and expressed interest in further conversation.

Why Not:

• May not be suitable for prospects who only had a brief interaction, as it might seem too forward.

WhatsApp Template 6

Template 6:

"Hello [Name], it was great connecting at [Event Name]. Would you be open to a call to discuss potential synergies between our companies?"

Why This Message Works for Sales Follow-Up:

• Professional Tone: “Great connecting” and “potential synergies” are professional and business-like.
• Open Invitation: Politely asks if they’re open to a call, respecting their time and openness to further discussion.

Where to Use:

• Best for business professionals and corporate prospects who appreciate a formal and respectful approach.

Why Not:

• Might be too formal for startups or industries that favor a more casual tone. Adjust based on the industry.

WhatsApp Template 7

"Hi [Name], I enjoyed meeting you today at [Event Name]. Can we schedule a call to explore how we can collaborate?"

Why This Message Works for Sales Follow-Up:

• Positive and Direct: “Enjoyed meeting you” creates a positive vibe, and the direct ask for a call makes the next step clear.
• Collaborative Tone: Focuses on exploring collaboration, which is inviting and cooperative.

Where to Use:

• Suitable for warm leads where mutual interest in collaboration was indicated.

Why Not:

• May be perceived as too direct if the conversation at the event was brief or not very detailed.

WhatsApp Template 8

"Hey [Name], nice meeting you at [Event Name]. Let's chat further about how we can work together. When's a good time for a call?"

Why This Message Works for Sales Follow-Up:

• Casual and Friendly: “Hey” and “nice meeting you” create an approachable and friendly tone.
• Flexible Timing: Asks for their availability, making it convenient for the prospect.

Where to Use:

• Good for industries or prospects that prefer a less formal communication style.

Why Not:

• Too casual for formal industries or high-level executives. Adjust the tone based on the audience.

WhatsApp Template 9

"Hi [Name], great to connect at [Event Name]! I'd love to continue our conversation. Are you available for a call this week?"

Why This Message Works for Sales Follow-Up:

• Positive Engagement: “Great to connect” is positive and engaging.
• Time-Specific Inquiry: Asks for availability this week, adding a sense of urgency while remaining flexible.

Where to Use:

• Suitable for prospects who expressed clear interest and are likely to be available for a call soon.

Why Not:

• Might not work well if the prospect is very busy or needs more lead time to schedule a call.

WhatsApp Template 10

"Hello [Name], it was wonderful meeting you at [Event Name]. Let's discuss our next steps over a call. When are you free?"

Why This Message Works for Sales Follow-Up:

• Warm and Professional: “Wonderful meeting you” is warm and respectful.
• Next Steps Focused: Clearly states the intent to discuss next steps, moving the conversation forward.

Where to Use:

• Ideal for prospects who showed a strong interest and where the next steps were discussed or implied.

Why Not:

• Might be too forward if the initial conversation was very brief or general.

WhatsApp Template 11

"Hi [Name], enjoyed our chat at [Event Name]. I'd like to discuss potential partnerships. Are you available for a call?"

Why This Message Works for Sales Follow-Up:

• Positive Tone: “Enjoyed our chat” creates a friendly and positive tone.
• Partnership Focused: Discussing potential partnerships is specific and business-oriented.

Where to Use:

• Suitable for prospects who talked about partnerships or collaborations during the event.

Why Not:

• May not be appropriate for prospects who were more interested in other types of engagements (e.g., product demos, services).

WhatsApp Template 12

"Hey [Name], it was great talking with you at [Event Name]. Let's set up a call to explore how we can collaborate. What time works for you?"

Why This Message Works for Sales Follow-Up:

• Casual and Engaging: “Hey” and “great talking with you” are casual yet positive.
• Direct and Flexible: Directly asks to set up a call while being flexible about timing.

Where to Use:

• Best for prospects who responded well to a friendly and informal approach.

Why Not:

• Too casual for formal industries or higher-level executives. Adjust the tone accordingly.

WhatsApp Template 13

"Hi [Name], it was fantastic meeting you today at [Event Name]. I'd love to continue our discussion. Are you free for a call this week?"

Why This Message Works for Sales Follow-Up:

• Enthusiastic Tone: “Fantastic meeting you” shows enthusiasm and positivity.
• Timely Follow-Up: Suggests a call this week, keeping the conversation timely.

Where to Use:

• Ideal for enthusiastic prospects who seemed eager to continue the discussion.

Why Not:

• Might be too forward if the prospect needs more time or information before committing to a call.

WhatsApp Template 14

"Hello [Name], great to meet you at [Event Name]. Let's chat about potential collaboration. When can we schedule a call?"

Why This Message Works for Sales Follow-Up:

• Professional and Direct: “Great to meet you” is positive and professional.
• Collaboration Focused: Directly focuses on potential collaboration, making the intent clear.

Where to Use:

• Suitable for prospects who showed interest in collaborating during the event.

Why Not:

• Might be too direct for prospects who are still in the early stages of considering your offer.

WhatsApp Template 15

"Hi [Name], I enjoyed our conversation at [Event Name] today. Let's continue our discussion on a call. When's a good time for you?"

Why This Message Works for Sales Follow-Up:

• Engaging and Personal: “Enjoyed our conversation” is friendly and engaging.
• Flexible Timing: Asks for their availability, making it convenient for the prospect.

Where to Use:

• Ideal for prospects who engaged in meaningful conversations and showed interest in further discussions.

Why Not:

• Might lack urgency if the prospect is very busy. Consider suggesting specific times.

WhatsApp Template 16

"Hey [Name], it was a pleasure meeting you at [Event Name]. Can we set up a call to discuss our potential collaboration?"

Why This Message Works for Sales Follow-Up:

• Polite and Positive: “Pleasure meeting you” is courteous and positive.
• Direct Ask: Directly asks for a call to discuss collaboration, making the next step clear.

Where to Use:

• Suitable for prospects who responded well to a polite and direct approach during the event.

Why Not:

• Too formal for very casual or creative industries. Adjust based on the audience.

WhatsApp Template 17

"Hi [Name], great to meet you at [Event Name]. I'd love to discuss how we can work together. Are you available for a call?"

Why This Message Works for Sales Follow-Up:

• Positive and Direct: “Great to meet you” is positive, and the direct ask for a call is clear.
• Collaboration Focused: Emphasizes working together, which is collaborative and inviting.

Where to Use:

• Best for prospects who showed openness to discussing collaboration during the event.

Why Not:

• Might be perceived as too direct if the prospect needs more nurturing.

WhatsApp Template 18

"Hello [Name], enjoyed our chat at [Event Name] today. Let's explore collaboration possibilities over a call. When works for you?"

Why This Message Works for Sales Follow-Up:

• Engaging and Positive: “Enjoyed our chat” is friendly and positive.
• Exploratory Tone: “Explore collaboration possibilities” is inviting and not too forceful.

Where to Use:

• Suitable for prospects who were open to exploring collaboration but might need more details.

Why Not:

• Too vague for prospects who need a clear value proposition or more specific information.

WhatsApp Template 19

"Hi [Name], it was fantastic talking with you at [Event Name]. Let's set up a call to discuss potential synergies. Are you free this week?"

Why This Message Works for Sales Follow-Up:

• Enthusiastic and Positive: “Fantastic talking with you” shows enthusiasm.
• Synergy Focused: Emphasizes discussing synergies, which is appealing to prospects looking for mutual benefits.

Where to Use:

• Ideal for prospects who seemed interested in mutually beneficial opportunities.

Why Not:

• Might be too forward if the prospect is still in the early stages of considering collaboration.

WhatsApp Template 20

"Hey [Name], wonderful meeting you today at [Event Name]. I'd like to continue our conversation on a call. When's a good time for you?"

Why This Message Works for Sales Follow-Up:

• Warm and Friendly: “Wonderful meeting you” is warm and positive.
• Flexible Scheduling: Asks for their availability, making it convenient for the prospect.

Where to Use:

• Best for prospects who responded well to a friendly and positive approach during the event.

Why Not:

• Might be too casual for formal industries or high-level executives. Adjust the tone accordingly.

Conclusion

Using WhatsApp to follow up with prospects on the same day you met them at a trade show significantly increases engagement and response rates. These templates are designed to be personalized, immediate, and direct, ensuring you maintain the momentum from your initial conversation and set up a call to explore potential business opportunities. By leveraging WhatsApp automation, you can efficiently manage and nurture these valuable connections, ultimately driving more successful outcomes for your business.